Let Me In
Mobile App designed for gated communities in Miami
Project Details
Challenge:
Lines at the gated communities entrances, caused by the typical routine that requires security personnel to call residents to confirm that they are expecting someone to visit them, then issuing the temporary pass.
Let Me In is a Mobile App (iOS and Android) created to provide the associations and their residents with the tool, that would allow avoiding all this time-loss by enabling the residents for instant pass issuance right from their mobiles.
Company: LMI, LLC
Role: UX Designer
App Development: DS Xpress
Contribution
Lean UX Canvas
Mid-Fidelity Wireframes
Prototyping
Usability Testing
High-Fidelity Mockups
Tools Used
Pen and Paper
Realtimeboard
Sketch
Invision
CURRENT WEBSITE VIEW
USPTO website is a tricky one: at first sight, it is a modern and fully functional governmental website, providing all the necessary information in an easy way. But as soon as you open a form to apply for trademark registration you immediately get a feeling that somebody forgot to update a page in 1998. It is overloaded with non-structured information, the design of the page doesn't support the whole USPTO design, etc. The first thing you want to do- is to start looking for an attorney in order to not deal with all these.
LEAN UX CANVAS
I've started working on this challenge with building a Lean UX Canvas which allowed me to define a problem and think about possible solutions, as well as the people involved.
LEAN SURVEY CANVAS
This method was you used to define the survey directiton: users, way of conducting a survey, questions.
AFFINITY DIAGRAM
Once surveys and interviews were completed, I've started gathering information and looking for patterns and common pain points.
Pain Points
“I wouldn’t know where to start”
“I don’t know the process”
“Somebody else already has a Trademark I want”
“Price, Competition, Duplicates”
“How much does it cost?”
USER PERSONA
Based on survey results, as well as information that I've got on different blogs and groups about entrepreneurship, I defined who is our user. Meet Dan Silva, Self-Driven startup founder.
Age: 35
Work: Startup Co-founder
Family: Married, father
Location: Miami, Florida
Character: Competitive, Passionate, Focused
MID-FIDELITY WIREFRAMES
FIRST USABILITY TESTING
Usability testing on this early stage showed few improvements needed. That helped me make easy changes in wireframes before I proceeded with the design of the high-fidelity prototype.
STYLE GUIDE
PROTOTYPE
High-fidelity screens design made in Sketched was transferred to Invision in order to give it the feel of using.
HIGH-FIDELITY MOCKUP
SUMMARY
The usability testing of a high-fidelity prototype showed that this well described step-by-step process makes users feel more confident in their plan to apply for trademark registration online on their own. The space for improvement is also there: users would like to have more detailed information about the search in current trademark registry for already existing trademarks. Along with a 15-min video offered, they would like to have a verbal description.
Overall, users have shown a high level of satisfaction with this flow.
 Main Page- First Fold |  Main Page |  Pricing |
|---|---|---|
 Apply Now |  Step 1 |  Step 2 |
 Step 3 |  Payment |  Payment Confirmation |