Let Me In

Mobile App designed for gated communities in Miami

Project Details

 

Challenge:

 

Lines at the gated communities entrances, caused by the typical routine that requires security personnel to call residents to confirm that they are expecting someone to visit them, then issuing the temporary pass.

Let Me In is a Mobile App (iOS and Android) created to provide the associations and their residents with the tool, that would allow avoiding all this time-loss by enabling the residents for instant pass issuance right from their mobiles.



Company: LMI, LLC

Role: UX Designer

App Development: DS Xpress

Contribution

Lean UX Canvas

Mid-Fidelity Wireframes

Prototyping

Usability Testing

High-Fidelity Mockups

Tools Used

Pen and Paper 
Realtimeboard

Sketch

Invision
 

CURRENT WEBSITE VIEW

USPTO website is a tricky one: at first sight, it is a modern and fully functional governmental website, providing all the necessary information in an easy way. But as soon as you open a form to apply for trademark registration you immediately get a feeling that somebody forgot to update a page in 1998. It is overloaded with non-structured information, the design of the page doesn't support the whole USPTO design, etc. The first thing you want to do- is to start looking for an attorney in order to not deal with all these. 

 

LEAN UX CANVAS


I've started working on this challenge with building a Lean UX Canvas which allowed me to define a problem and think about possible solutions, as well as the people involved.

LEAN SURVEY CANVAS


This method was you used to define the survey directiton: users, way of conducting a survey, questions.

AFFINITY DIAGRAM

Once surveys and interviews were completed, I've started gathering information and looking for patterns and common pain points.

View survey results here.

Pain Points

“I wouldn’t know where to start”

“I don’t know the process”

“Somebody else already has a Trademark I want”

“Price, Competition, Duplicates”

“How much does it cost?”

USER PERSONA​

Based on survey results, as well as information that I've got on different blogs and groups about entrepreneurship, I defined who is our user. Meet Dan Silva, Self-Driven startup founder.

Age: 35

Work: Startup Co-founder

Family: Married, father

Location: Miami, Florida

Character: Competitive, Passionate, Focused

MID-FIDELITY WIREFRAMES

FIRST USABILITY TESTING

Usability testing on this early stage showed few improvements needed. That helped me make easy changes in wireframes before I proceeded with the design of the high-fidelity prototype.

STYLE GUIDE
PROTOTYPE



High-fidelity screens design made in Sketched was transferred to Invision in order to give it the feel of using.

You can click the image to check out the prototype.

HIGH-FIDELITY MOCKUP

SUMMARY

The usability testing of a high-fidelity prototype showed that this well described step-by-step process makes users feel more confident in their plan to apply for trademark registration online on their own. The space for improvement is also there: users would like to have more detailed information about the search in current trademark registry for already existing trademarks. Along with a 15-min video offered, they would like to have a verbal description.

Overall, users have shown a high level of satisfaction with this flow.

 

 

 

 

Main Page

Main Page- First Fold

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Pricing

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© 2019 by Dina Korkmazova